Event Summary
SEOUL for your SOUL
Experience Korea beyond the headlines
Some countries build industries. Others shape culture. Over the past half-century, Korea has learned to do both—with unusual speed and intensity. Seoul for your Soul is an invitation to understand how and why.
Through exclusive, only-in-YPO access to the people, places and institutions shaping modern Korea, you will explore how industrial strategy, creative ambition and living tradition continue to shape one another. Discover how modern Korea continues to reinvent.
A Korean worldview of harmony with nature, longevity, and balance.
Discover the Untold Originals
Only-in-YPO access to behind-the-scenes at CJ ENM studios, Korea’s entertainment powerhouse.
Design as Strategy
Exploring how heritage, design and contemporary culture converge to shape Korea’s collective creativity and distinctive aesthetic.
Leadership Conversations
Closed-door conversations with leaders shaping the future of global industry.
Geopolitical Dialogue
A private discussion on the Korean Peninsula and beyond.
A Morning of Mindfulness
At Jinkwansa Temple, nestled within Bukhansan National Park.
Seoul Nights
Memorable dinners, hidden bars and intimate gatherings across Seoul.
Culinary Wisdom
Discover why temple cuisine became an unlikely fascination for world-renowned chefs and dignitaries.
Four Seasons Seoul
Home for the weekend, with signature Korean wellness experiences and exclusive YPO privileges.
The Seonbi Way
Confucian ideals of character, leadership, and daily life as embodied by the seonbi scholars of the Joseon Dynasty.
수신제가치국평천하
修身齊家治國平天下
Cultivate yourself. Bring harmony to your family. Lead with wisdom. Contribute to the world.
의관정제
衣冠整齊
Compose yourself before meeting the world.
약식동원
藥食同源
Nourishment is the first medicine.
Come for Seoul. Leave with something for your soul.
